Material management concepts, centralisation and decentralisation, stores management, layout, storage methods, stock verification, condifications and standardisation, selective central supplier, purchase management, choices, purchase policies, make or buy decision, vendor developments, inventory management, lead time, E.O.Q. analysis, computer application.
Concept of marketing management, sales vs. marketing, relevance of marketing to Indian companies, marketing mix, marketing structure, market opportunity analysis, marketing research and information system, consumer behaviour, marketing segmentation, targeting and posting, designing products, brands, packaging and services, new product development and P.L.C. distributions, pricing, promotion, social responsibility and marketing ethics.
National economics, balance of payment analysis, policy environment, globalisation, case studies on government policies and business environment.
3.3 Marketing Management
Nature of management accounting, functions of a management accountant, different types of costing, break even analysis, types of budget, budgetary control, flexible budgeting, capital budgeting
Environment (concept, interactions, ecosystem, ecological balance), human interference with the environment, impact of man and technology on the environment, concept of environment management, examples of environment management in various areas
Production function, production cycle, types of production, planning for production, product and process designs, plant location, production planning and control, scheduling, maintenance management
Introduction, demand (concept, elasticity, demand forecasting), production, cost analysis, supply (concept, elasticity), price determination, revenue analysis, break-even analysis, profit, objectives of the firm, market structures (perfect competition, monopoly, oligopoly), price discrimination, pricing policies, capital budgeting.
Social, political, ecological issues, technology and regulatory environment, business ethics, social responsibility, industrial units, joint ventures, multinationals and transnationals, restructuring, turnaround, closure, economic trends.
Use of business related software, use of fax, e-mail, internet, CD-ROM’s, computer aided advertisements, graphics, any one current programming language.
Factory act, payment of wages act, payment of bonus act, payment of gratuity act, minimum wages act, maternity benefit act, provident fund act, trade union act, employees state insurance act