Financial objective, capital expenditure projects, discounted cash flow techniques and it’s application, negotiating term loans proposals with banks, merchant banking, underwriting of securities, internal funds as a source of finance, dividend policy, bonus shares, equity capital as a source of finance, rights issue and issue at premium, prospectus of issue of securities, basic valuation concept, corporate taxation, inflation and it’s impact on corporate finance
Communication process and models, organisational structure of advertising agencies and it’s functions, evaluation of agency, advertising objectives, brand position and image, persuasion and attitudenal change through appropriate copy development, copy decision creation and production of copy, budget, media planning and research, measuring the effectiveness of a campaign, PR, planning and designing sales programmes, trade in discount coupons.
Balance of payment, international monetary system, IMF, foreign exchange market, international financial markets, international equity markets, maultilateral financial institutions, exposure and risk in international finance.
Personality, personality development, learning, nature synthesis, work motivation and ethics, productivity, leadership, leadership role models, creativity, natural environment and human society, conflict, experiences of effectiveness of practices.
Meaning, definition, marketing information system and marketing research, importance, nature, advantages, limitations, consumer orientation to marketing, branches of marketing research, methods of research, selection of suitable method, techniques for conducting research, communication with the management on research reports and marketing decision making.
Introduction to Quantitative Methods (concepts, scope, application, limitations), Linear programming concepts (formulation of problems, methods, solutions, sensitivity analysis, interpretation of optimal tableau), Special topics (transportation problem, formulation of model solution, balanced unbalanced problems, maximisation and minimisation, degeneracy, prohibited routing problems, assignment problems), Network Analysis (CPM/ PERT, concept, definitions, job events, arrow diagrams, time analysis, critical path, floats, crashing, updating, network probability assessment in PERT).
Profile of rural marketing, profile of consumer, potential and changing pattern of rural marketing, tapping the rural markets, motivating the rural consumer, developing the sales force of rural markets, mass communication, rural media, physical distribution in rural markets, satellite systems, state trading an rural market, primary retail wholesale markets, secondary wholesale markets, terminal markets, methods of sale, marketable and marketed surplus, marketing agencies, marketing finance, lack of organisation among producers, forced sales, superfluous middlemen, multiplicity of market changes, malpractice’s of middlemen, absence of grading and standardisation, inadequate storage facilities, underdeveloped transportation system, lack of information, high cost of borrowing, lines of improvement, establishment of regulated markets, use of standard weight and measures, provision of marketing news, improvement in transportation, improvement in grading and standardisation, improvement in storage facilities, development at cooperative marketing.
Historical perspective, types of cooperative, consumers, agro processing, food processing, industrial and housing, commonality of approach in respect of cooperative and corporate sector, problems faced, problem of democratic management and it’s relationship to professional management clear cut delineating of role of the law.
Overview of logistics function, strategy and planning, logistics system fundamentals, transport system, logistics planning process, facilities location decisions, inventory policy, purchasing and product scheduling decisions, logistics organisation, logistics costing and performance auditing
Introduction, function, objectives, analysis of financial statements, ratio analysis, fund flow analysis and cash flow analysis, theory of capital structure, working capital management, risk and return trade off in management of working capital, approaches to management of working capital, determining of working capital requirement, cash and marketable securities management, receivable management and credit policy, sources of financing working capital, sources of long term finance.