PRINCIPLES OF WEB DESIGN
1.1 What is web-design? Web Design Pyramid, Building Web-sites, User perspective, Content focus, Evaluation of a web-site.
1.2 The Web Design Process: Basic Web Process Model, Goals & Problems, Audience and User Profiling, The site plan, Design, implementation & Testing, Release & beyond.
1.3 Designing For Users: Usability, Knowing the users, User characteristics, Response & Reaction time, GUI conventions, Web conventions, Accessibility, Usability.
2.1 Site Types and Architectures: General Web site types, Interactive vs. static sites, Dynamic sites, Site Structure, Organization Models, Hierarchy, Deep vs. Shallow Sites, Site types: Commercial sites, Informational, Entertainment, Navigational, Community, Artistic, Personal sites. (3 Lectures)
TP: Chap 4
2.2 Navigation, Where am I? Precise location on the web: URLs, Page & site labels, Page & Site style and Location, History, Placing Navigation Top, Bottom, Left, Right etc. Using Frames & sub-windows, Book-marking.
2.3 Linking: Text, Buttons, Icons and graphics. Search and Design, How search engines work, Optimizing for search engines. Site Maps, Indexes & other navigational & user aids.
TP: Chap.6, 7 & 8.
Elements of Page Design: Page Types & Layouts, Page Sizes, Page Margins, Page Types, Entrance Pages, Exit Pages, Text Design Metaphor & Thematic Design. GUI-Oriented Design., Layout Examples.
Text & Color: Text Using Graphics, Setting Fonts, Using Downloadable fonts (say Devanagari fonts), Dynamic Fonts, Netscape vs. I.E. Browsers. Text Layout, Formatting Tables, Writing For the web.
TP: Chap 10.
Colors, Images and Backgrounds.
3.4 Building Interactivity Using GUI Features.
4.1 Introduction, The Scope of E-Commerce, Definition, E-Commerce & Trade Cycle, Electronic Markets, Electronic Data Interchange (EDI), E-Commerce in Perspective.
4.2 The Value Chain, Supply Chains, Porter’s Value Chain Model, Inter Organizational Value chains.
4.3 Competitive Advantage, Competitive Strategy, Porter’s Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce, Strategic Implications of IT.
DW: Chapters 1, 2, 3 & 4.
5.1 Case Study of E-Commerce in Passenger Air Transport.
5.2 Electronic Markets.
5.3 Electronic Data Interchange (EDI).
DW: Chapters 5, 6, 7, 8 & 9.
Elements of E-Commerce
Purchasing On-line & After Sales On-line.
Introduction to E-Business.
Technology Adoption & other Issues.
DW: Chapters 11, 15, 16 & 17.
1. TP: Web Design The Complete Reference by Thomas Powell (TMH)
2. DW: e-Commerce Strategy, Technologies & Applications by David Whitley (McGraw Hill International Edition)