Mumbai University

ELECTIVE PAPER-II: Special study in Marketing

Communication process and models, organisational structure of advertising agencies and it’s functions, evaluation of agency, advertising objectives, brand position and image, persuasion and attitudenal change through appropriate copy development, copy decision creation and production of copy, budget, media planning and research, measuring the effectiveness of a campaign, PR, planning and designing sales programmes, trade in discount coupons.

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ELECTIVE PAPER-II: Special study in Finance

Financial objective, capital expenditure projects, discounted cash flow techniques and it's application, negotiating term loans proposals with banks, merchant banking, underwriting of securities, internal funds as a source of finance, dividend policy, bonus shares, equity capital as a source of finance, rights issue and issue at premium, prospectus of issue .....

Marketing Management

Concept of marketing management, sales vs. marketing, relevance of marketing to Indian companies, marketing mix, marketing structure, market opportunity analysis, marketing research and information system, consumer behaviour, marketing segmentation, targeting and posting, designing products, brands, packaging and services, new product development and P.L.C. distributions, pricing, promotion, social responsibility and marketing .....

Marketing Research

Meaning, definition, marketing information system and marketing research, importance, nature, advantages, limitations, consumer orientation to marketing, branches of marketing research, methods of research, selection of suitable method, techniques for conducting research, communication with the management on research reports and marketing decision making. .....

ELECTIVE PAPER-I: Econometrics

Balance of payment, international monetary system, IMF, foreign exchange market, international financial markets, international equity markets, maultilateral financial institutions, exposure and risk in international finance. .....

Rural Marketing

Profile of rural marketing, profile of consumer, potential and changing pattern of rural marketing, tapping the rural markets, motivating the rural consumer, developing the sales force of rural markets, mass communication, rural media, physical distribution in rural markets, satellite systems, state trading an rural market, primary retail wholesale markets, secondary .....

The Foundation Course

1. Foundation Course, Paper I (Social Awareness and Personality Development) 2. Foundation Course, Paper II (Scientific Method, Science, Technology and Development) .....

ELECTIVE I-1 ADVANCED COMPUTER ARCHITECTURE

ELECTIVE I-1 ADVANCED COMPUTER ARCHITECTURE Introduction to parallel processing: Trends towards parallel processing, parallelism in uniprocessor systems, parallel computer structure, architectural classification schemes. Memory and input output systems, memory structure hierarchy, addressing scheme for main memory, virtual memory systems, memory allocation and management strategies, virtual memory of X86 processors, cache .....

ELECTIVE I-3 IMAGEPROCESSING

ELECTIVE I—3 IMAGEPROCESSING Digital image processing systems: Image acquisition, storage, processing, communication, display. Visual perception: Structure of human eye, image formation in the human eye, brightness, adaptation and discrimination. Image model: Uniform and non-uniform sampling, quantization. Image transforms: Introduction to Fourier transform, DFT and two-dimensional DFT, some properties of DFT, .....

International Marketing

Theories of international trade, globalisation, WTO, ecology and environment, ethical issues, foreign MNC's, Indian MNC's, competitive strategies, international marketing concepts, international advertising, studying the environment for identifying opportunities and threats and devise appropriate strategies, products and pricing, need to increase exports, Indian institutions and facilities to promote exports. .....

COMMERCE

Courses Available: 1. M.Com.(Pt.I) 2. M.Com.(Pt.II) 3. Ph.D Subject-wise Courses: 1. Compulsory Paper-(a) Business Policy & Strategic Management (b) Economics of Global Trade & Finance Optional Group- (a) Business Management (b) Banking & Finance 2. Compulsory Paper- Research Methodology in Commerce Optional Group- Business Management .....

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