ELECTIVE PAPER-II: Special study in Marketing

Communication process and models, organisational structure of advertising agencies and it’s functions, evaluation of agency, advertising objectives, brand position and image, persuasion and attitudenal change through appropriate copy development, copy decision creation and production of copy, budget, media planning and research, measuring the effectiveness of a campaign, PR, planning and designing sales programmes, trade in discount coupons.

Home > Bachelor of Management Studies > ELECTIVE PAPER-II: Special study in Marketing
  1. No comments yet.
  1. No trackbacks yet.