Mumbai University

Marketing Research

Meaning, definition, marketing information system and marketing research, importance, nature, advantages, limitations, consumer orientation to marketing, branches of marketing research, methods of research, selection of suitable method, techniques for conducting research, communication with the management on research reports and marketing decision making.

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Marketing Management

Concept of marketing management, sales vs. marketing, relevance of marketing to Indian companies, marketing mix, marketing structure, market opportunity analysis, marketing research and information system, consumer behaviour, marketing segmentation, targeting and posting, designing products, brands, packaging and services, new product development and P.L.C. distributions, pricing, promotion, social responsibility and marketing .....

Rural Marketing

Profile of rural marketing, profile of consumer, potential and changing pattern of rural marketing, tapping the rural markets, motivating the rural consumer, developing the sales force of rural markets, mass communication, rural media, physical distribution in rural markets, satellite systems, state trading an rural market, primary retail wholesale markets, secondary .....

ELECTIVE PAPER-II: Special study in Marketing

Communication process and models, organisational structure of advertising agencies and it's functions, evaluation of agency, advertising objectives, brand position and image, persuasion and attitudenal change through appropriate copy development, copy decision creation and production of copy, budget, media planning and research, measuring the effectiveness of a campaign, PR, planning and .....

International Marketing

Theories of international trade, globalisation, WTO, ecology and environment, ethical issues, foreign MNC's, Indian MNC's, competitive strategies, international marketing concepts, international advertising, studying the environment for identifying opportunities and threats and devise appropriate strategies, products and pricing, need to increase exports, Indian institutions and facilities to promote exports. .....

Master degree course in Marketing Management

Duration: 3 Yrs.Part time Eligibility:Bachelor degree in any faculty with 5yrs Executive experience in the area of marketing or Bachelors degree & qualification such as ACA, AICWA, AMIE, CAILB etc. or a degree in any faculty in 1st or 2nd class & have a minimum 2yrs. Working experience College/Subject: Alkesh Dinesh Mody .....

LIFE SCEINCES

Courses Available: M.Sc.(Pt.I) M.Sc.(Pt.II) M.Sc.(By Research) M.Phil. Ph.D. Intake Capacity: M.Sc.(Pt.I): 20 : M.Sc.(Pt.II): 20 .....

Jamnalal Bajaj Institute of Management Studies

M.M.S. Degree Course : Master of Management Studies M.F.M. Degree Course : Master of Finance Management M.M.M. Degree Course : Master of Marketing Management M.H.R.D.M. Degree Course : Master of Human Resource .....

Diploma Courses Conducted by University

1. Diploma in Linguistics( I YEAR & II YEAR ) 2. Diploma Course in Management of Education 3. Diploma in Early Childhood Care and Education 4. Diploma in Counselling 5. Diploma in Education of the Physically Handicapped (Dip.Ph.H.) 6. Diploma in Yogic Education .....

PHYSICS

Courses Available: M.Sc. (Pt. I) M.Sc. (Pt. II) M.Sc. (By Research) M.Phil. Ph.D. .....

Master of fine arts

Master of fine arts (painting / Applied arts) (History of Arts) Duration: Two Years Minimum Admissions Requirement Eligibility: A candidate for being eligible for admission to the Master of Fine Arts degree course (by research) in the branches of (1) Painting, (2) Applied Arts and (3) History of Arts must be a teacher in .....

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