Mumbai University
Rural Marketing
Profile of rural marketing, profile of consumer, potential and changing pattern of rural marketing, tapping the rural markets, motivating the rural consumer, developing the sales force of rural markets, mass communication, rural media, physical distribution in rural markets, satellite systems, state trading an rural market, primary retail wholesale markets, secondary wholesale markets, terminal markets, methods of sale, marketable and marketed surplus, marketing agencies, marketing finance, lack of organisation among producers, forced sales, superfluous middlemen, multiplicity of market changes, malpractice’s of middlemen, absence of grading and standardisation, inadequate storage facilities, underdeveloped transportation system, lack of information, high cost of borrowing, lines of improvement, establishment of regulated markets, use of standard weight and measures, provision of marketing news, improvement in transportation, improvement in grading and standardisation, improvement in storage facilities, development at cooperative marketing.
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Marketing Research
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M.A. Degree Course: Rural Development
M.A. degree courses in Rural Development conducted by Post-graduate Studies Section, University of Mumbai, Fort, Mumbai – 400 032. Phone: 2265 2819/25 Extn. 130 colleges enrolling the students for the said course :- 1. Shri S.H. Kelkar College of Arts, Science and Commerce, Deogad, Dist.: Sindhudurg .....
International Marketing
Theories of international trade, globalisation, WTO, ecology and environment, ethical issues, foreign MNC's, Indian MNC's, competitive strategies, international marketing concepts, international advertising, studying the environment for identifying opportunities and threats and devise appropriate strategies, products and pricing, need to increase exports, Indian institutions and facilities to promote exports. .....
Master degree course in Marketing Management
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The Social Science Group
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Masters degree in Human Resources development management
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