Mumbai University

Public Relations Management

Role of PR, ‘Publics’ in PR, organisation structure and PR, PR role of managers, Indian perspective, communication and PR, PR and corporate image, social responsibility of business and PR, PR and employee returns, cooperation with media, consumer an investor relations, ethics

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DISCRETE STRUCTURES

DISCRETE STRUCTURES Introduction to sets: Review only. Logic : Propositions and logical operations, Truth tables, Equivalence and implication, Laws of logic, Mathematical induction and quantifiers. Set theory : Method of proof for set, Venn diagram, set membership tables, definitions, Laws of set theory, Partition of sets. Permutations, combinations and discrete .....

Principles of Management-I

Evolution, objectives, importance and advantages of management, role and functions of a manager, activities of management, functional aspects of management, practices of management in the Indian context, concepts of profession and professionalisation of management, role and ethics of management. .....

Material Management

Material management concepts, centralisation and decentralisation, stores management, layout, storage methods, stock verification, condifications and standardisation, selective central supplier, purchase management, choices, purchase policies, make or buy decision, vendor developments, inventory management, lead time, E.O.Q. analysis, computer application. .....

PRINCIPLES OF ECONOMICS AND MANAGEMENT

PRINCIPLES OF ECONOMICS AND MANAGEMENT · Nature and significance of economics, science, engineering, technology and their relationship with economic development, appropriate technology for developing countries. · Demand, supply, elasticity of demand and supply, Competition: monopoly, oligopoly, monopolistic competition, creating categories of monopoly organisation, price determination under perfect competition and monopoly, .....

Financial Management

Introduction, function, objectives, analysis of financial statements, ratio analysis, fund flow analysis and cash flow analysis, theory of capital structure, working capital management, risk and return trade off in management of working capital, approaches to management of working capital, determining of working capital requirement, cash and marketable securities management, receivable .....

Management Accounting

Nature of management accounting, functions of a management accountant, different types of costing, break even analysis, types of budget, budgetary control, flexible budgeting, capital budgeting .....

Management of Cooperatives

Historical perspective, types of cooperative, consumers, agro processing, food processing, industrial and housing, commonality of approach in respect of cooperative and corporate sector, problems faced, problem of democratic management and it's relationship to professional management clear cut delineating of role of the law. .....

Environment Management

Environment (concept, interactions, ecosystem, ecological balance), human interference with the environment, impact of man and technology on the environment, concept of environment management, examples of environment management in various areas .....

Human Resource Management

Introduction, personnel role today, characteristics of today's work force, job design analysis and evaluation, personnel planing, recruitment, induction, job appraisal, training and development, job rotation and transfer, promotion policies, career planning, compensation management, incentives, personnel philosophy, personnel manual, trends in participative management .....

Principles of Management-II

Case studies and practicals based on Principles of management-I .....

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