Mumbai University
International Marketing
Theories of international trade, globalisation, WTO, ecology and environment, ethical issues, foreign MNC’s, Indian MNC’s, competitive strategies, international marketing concepts, international advertising, studying the environment for identifying opportunities and threats and devise appropriate strategies, products and pricing, need to increase exports, Indian institutions and facilities to promote exports.
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ELECTIVE PAPER-I: Econometrics
Balance of payment, international monetary system, IMF, foreign exchange market, international financial markets, international equity markets, maultilateral financial institutions, exposure and risk in international finance. .....
Marketing Management
Concept of marketing management, sales vs. marketing, relevance of marketing to Indian companies, marketing mix, marketing structure, market opportunity analysis, marketing research and information system, consumer behaviour, marketing segmentation, targeting and posting, designing products, brands, packaging and services, new product development and P.L.C. distributions, pricing, promotion, social responsibility and marketing .....
Export-Import procedures and documentation
National economic self-reliance, practices and problems of international marketing, regulations for international trade, export in world markets, import substitutions, export promotion, difficulties in foreign trade, export procedure documents, STC's, import trade, import procedure and documents. .....
Marketing Research
Meaning, definition, marketing information system and marketing research, importance, nature, advantages, limitations, consumer orientation to marketing, branches of marketing research, methods of research, selection of suitable method, techniques for conducting research, communication with the management on research reports and marketing decision making. .....
Rural Marketing
Profile of rural marketing, profile of consumer, potential and changing pattern of rural marketing, tapping the rural markets, motivating the rural consumer, developing the sales force of rural markets, mass communication, rural media, physical distribution in rural markets, satellite systems, state trading an rural market, primary retail wholesale markets, secondary .....
Master degree course in Marketing Management
Duration: 3 Yrs.Part time Eligibility:Bachelor degree in any faculty with 5yrs Executive experience in the area of marketing or Bachelors degree & qualification such as ACA, AICWA, AMIE, CAILB etc. or a degree in any faculty in 1st or 2nd class & have a minimum 2yrs. Working experience College/Subject: Alkesh Dinesh Mody .....
PRINCIPLES OF ECONOMICS AND MANAGEMENT
PRINCIPLES OF ECONOMICS AND MANAGEMENT · Nature and significance of economics, science, engineering, technology and their relationship with economic development, appropriate technology for developing countries. · Demand, supply, elasticity of demand and supply, Competition: monopoly, oligopoly, monopolistic competition, creating categories of monopoly organisation, price determination under perfect competition and monopoly, .....
Managerial Economics-II
National economics, balance of payment analysis, policy environment, globalisation, case studies on government policies and business environment. 3.3 Marketing Management .....
ELECTIVE PAPER-II: Special study in Marketing
Communication process and models, organisational structure of advertising agencies and it's functions, evaluation of agency, advertising objectives, brand position and image, persuasion and attitudenal change through appropriate copy development, copy decision creation and production of copy, budget, media planning and research, measuring the effectiveness of a campaign, PR, planning and .....
Masters degree in Human Resources development management
Duration:3yrs. Part time Eligibility:Bachelor degree in any faculty with 5 yrs executive experience in the area of marketing or Bachelors degree & qualification such as ACA, AICWA, AMIE, CAILB etc. or a degree in any faculty in 1st or 2nd class & have a minimum 2yrs. Working experience College/Subject: Refer .....
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