Mumbai University
Master degree course in Marketing Management
Duration: 3 Yrs.Part time
Eligibility:Bachelor degree in any faculty with 5yrs Executive experience in the area of marketing or Bachelors degree & qualification such as ACA, AICWA, AMIE, CAILB etc. or a degree in any faculty in 1st or 2nd class & have a minimum 2yrs. Working experience
College/Subject: Alkesh Dinesh Mody Institute , Room No.137/1st Floor Fort Campus University of Mumbai
Related pages
Marketing Management
Concept of marketing management, sales vs. marketing, relevance of marketing to Indian companies, marketing mix, marketing structure, market opportunity analysis, marketing research and information system, consumer behaviour, marketing segmentation, targeting and posting, designing products, brands, packaging and services, new product development and P.L.C. distributions, pricing, promotion, social responsibility and marketing .....
Marketing Research
Meaning, definition, marketing information system and marketing research, importance, nature, advantages, limitations, consumer orientation to marketing, branches of marketing research, methods of research, selection of suitable method, techniques for conducting research, communication with the management on research reports and marketing decision making. .....
Rural Marketing
Profile of rural marketing, profile of consumer, potential and changing pattern of rural marketing, tapping the rural markets, motivating the rural consumer, developing the sales force of rural markets, mass communication, rural media, physical distribution in rural markets, satellite systems, state trading an rural market, primary retail wholesale markets, secondary .....
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Managerial Economics-II
National economics, balance of payment analysis, policy environment, globalisation, case studies on government policies and business environment. 3.3 Marketing Management .....
Principles of Management-I
Evolution, objectives, importance and advantages of management, role and functions of a manager, activities of management, functional aspects of management, practices of management in the Indian context, concepts of profession and professionalisation of management, role and ethics of management. .....
Management of Small Scale Industries
Meaning, role, definition, policies governing SSI's, industrial estate and industrial districts objectives, rural industries, ancillary industries, organisational structure, types of organisation, finance requirements, importance of fixed and working capital, factors determining finance requirements, means of finance, role of SIDBI, discounting of bills, working capital management meaning, working capital, objectives of .....
International Marketing
Theories of international trade, globalisation, WTO, ecology and environment, ethical issues, foreign MNC's, Indian MNC's, competitive strategies, international marketing concepts, international advertising, studying the environment for identifying opportunities and threats and devise appropriate strategies, products and pricing, need to increase exports, Indian institutions and facilities to promote exports. .....
PRINCIPLES OF ECONOMICS AND MANAGEMENT
PRINCIPLES OF ECONOMICS AND MANAGEMENT · Nature and significance of economics, science, engineering, technology and their relationship with economic development, appropriate technology for developing countries. · Demand, supply, elasticity of demand and supply, Competition: monopoly, oligopoly, monopolistic competition, creating categories of monopoly organisation, price determination under perfect competition and monopoly, .....
Material Management
Material management concepts, centralisation and decentralisation, stores management, layout, storage methods, stock verification, condifications and standardisation, selective central supplier, purchase management, choices, purchase policies, make or buy decision, vendor developments, inventory management, lead time, E.O.Q. analysis, computer application. .....
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